bike makers could drop the MSRP of their elite-level bikes by 30 percent without significantly eroding their performance or their profitability. They may not look as sexy, but you can't see the bike while you are riding it anyway.
Consider the massive amount of technology that goes into a Honda CRF450r motocross racing bike compared to what it takes to build a Specialized FSR S-Works Enduro with a similar MSRP and you may begin to question the effectiveness of how bicycle makers do business.
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